For many fashion brands, influencer marketing is essential to their advertising campaigns. Naturally, in the fashion industry, any additional visual publicity is welcome. However, choosing the right influencers to work with and having a certain level of results assured are two crucial aspects of this tool. These two characteristics can be monitored by agencies or specialists who know these influencers and have worked with the
Indeed, the process of selecting influencers for a fashion brand can be divided into three parts: aesthetics/creativity - associations/level - subscribers/audience. In other words, the influencer will be evaluated according to the aesthetics of their news feed, other brand associations (fashion or not) and their subscribers (in terms of age, ethnic origin, context, and location).
This evaluation will enable the brand to estimate the added value it will gain, in terms of the creative assets around the new campaign, the standard of assets according to the brands that have trusted them, and the new audience they will reach.
Her colorful news feed and consistent mix of publications captivate the attention of all users. She clearly has a knowledge of design, fashion and a gift for capturing moments effortlessly.
Voir le site webHer news feed composition is excellent and she has the ability to capture mundane moments and turn them into artistic/fashionable messages. In addition, she has a well-developed sense of color and pose ideas. Her news feed has different styles of publications from different environments, yet everything blends together perfectly. She also has an in-depth sense of fashion.
Voir le site webHer consistency and ability to capture life's moments and make them shine are the main reasons why her Instagram feed stands out. She manages to show a variety of styles and environments without annoying her followers.
Voir le site webShe has an eye for aesthetically “Instagrammable” shooting locations. Her light and colorful news feed is a pleasure to browse. She has a gift for choosing fashionable outfits.
Voir le site webLéonie's main asset is her charisma. She manages to demonstrate this throughout her news feed. She maintains her authenticity through real moments, while delivering a superior level of quality.
Voir le site webMarie-France is a very strong brand. She doesn't hesitate to adapt her sponsorships to her style. She has a unique style of lighting, color correction and retouching. The mix of lifestyle moments and fashion shoots punctuates her news feed.
Voir le site webAna gives her audience a glimpse into her life and her guilty pleasures, making her accessible, a definite advantage. Her personality shines through in her style and creativity. She uses colors, environments, and her passion for fashion to create a cohesive Instagram feed.
Voir le site webAnna's confidence shines through in her aesthetic and geographical choices. She also shows her caliber by being picky about who she chooses to work with. Associated brands give her credibility and vice versa. Her haute couture style and the overall look of her news feed put her at the top.
Voir le site webJustine has a gift for posing and photography. Her news feed is attractive and easy to browse. Her publications have great composition, interesting contrasts and unique creativity, which really reveal her personality. She has a personal style that makes her an intriguing associate.
Voir le site webVivi's publications are crisp and clear, making them very attractive. Each publication is independent, but consistent with the rest of her news feed. She has a great balance of lifestyle, design and fashion publications. She has a gift for capturing moments authentically and elegantly.
Ashley's signature color palette. This pastel pink sets her apart from the rest and gives her news feed a seamless flow. Her lifestyle posts depict real-life moments in an authentic and beautiful way.
Voir le site webEach of Carli's publications is engaging in its own way. She accommodates many styles and moods in her news feed without being cluttered or disruptive. She has a real sense of what her audience wants.
Voir le site webTonina's strength lies not in its composition, aesthetics, design or creativity. It lies solely in her ability to engage her audience with honesty, authenticity and transparency. She stays true to who she is and to her purpose. Her engagement rate and reach are incomparable.
Voir le site webMiss Geri is a lover of the arts, and shows it through her news feed by supporting artists. As a fashion lover, she includes herself as an artist. She remains true to herself and adds her own twist to each collaboration. Her engagement rate is high.
Voir le site webHolly's approach is first and foremost fashion. Although the lifestyle side of her brand is present, the clothes come first. Each publication is independent, and she has local knowledge.
Voir le site webAmanda's clean, bright approach sets her apart and gives her a unique style and flow. She divides her publications into four categories: design, lifestyle, maternity and “me”. These 4 pillars make her accessible and authentic to her audience.
Voir le site webWinnie marries outfit to place. Her photographic composition relies heavily on the place blending in or helping to make her clothing stand out. The elements of her photos are kept simple and few in number, everything is thought out to draw the public's attention where she wants it.
Voir le site webSamantha's goal beyond fashion is fitness. However, that doesn't take away from her sense of style. Her news feed is an aesthetic representation of her life.
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