Accordex

Objectives

As an agency serving many B2B clients, our role began with conducting a thorough brand analysis, in order to understand and point out the company's best assets and pillar concepts. This process was done with the client. Once the brand identity was solid and clear we began the rebranding. One of our core values is to be a support system to our clients, go on the journey with them. We hence redesigned the logo, keeping the essentials such as the colours and "a", and adding subtle meaningful designs such as the "x" with a dot (representing a roof with a window, throwing back to their core business: pop up construction). With this strong and proud logo, we also designed t-shirts, booths, and ultimately built the website around this identity. This state-of-the-art website was strategically designed to point out different strengths, indeed we reformulated each section and added a “culture” section to give the brand more depth and life. Our plan was to render their communication simple, clear and to the point. This is where our UX and UI expertise came into play, merging design and communication strategy. We chose to integrate several impressive projects they had under their belt to the website. The idea of a portfolio section was to demonstrate the variety the company could handle. We also shot and edited their homepage video. As storytellers, we wanted to represent the pride, precision, hard work, planning and teamwork that goes behind a pop-up stand. The idea was to show a behind the scenes, with a finished product to demonstrate their capacity.