With a longstanding presence among major distributors, the company was looking for a modern brand platform, high-performing e-commerce website, and an impactful awareness campaign to introduce itself to the general public and boost its online sales.
The brand strategy showcases iGO's deep passion for engineering, combining intelligent design and technological innovation. It highlights the mission to make electric mobility accessible to all, empowering each individual to fully explore the world around them, with the famous electric smile, unique to the sensation of electric riding.
Embracing the Ride This Way tagline, the creative platform introduces a modular logo, resembling the spokes of a wheel in motion. The artistic direction revolves around a lively color palette, blending forest green, vibrant lime, revitalizing orange, deep sky blue and tones reminiscent of both urban surfaces and the ambiance of nature. The harmony of colors draws its significance from the diverse range of eBikes offered by iGO.
The main idea was to illustrate the sensation and difference of riding an iGO ebike. From city rides to adrenaline-pumping mountain trails, including all-terrain exploration in both summer and winter, iGO transforms the joy of riding and commuting.
It caters to everyone, from the most active individuals to those who simply wish to move more freely. Grounded in the philosophy of propelling daily commutes and enhancing people's quality of life, iGO's electric energy makes everything possible: longer distances, effortlessly conquering steep climbs, thrilling descents, and boundless excursions.
Developed in collaboration with our media and public relations partners, the launch campaign for the new creative brand platform includes an extensive digital and on-the-ground advertising deployment, a brand manifesto video and an influencer marketing strategy.
Built on Craft CMS technology and integrated with the Omnisend CRM, iGO's new digital platform offers a seamless and omnichannel customer experience. Every element of the site has been meticulously designed to simplify and enhance the user journey, while also facilitating an optimal and autonomous content management by iGO's internal team.
All necessary information and resources are easily accessible: exploring the unique features of each bike, straightforward access to essential technical information for registration, maintenance, parts ordering, and self-repairs, as well as exclusive offers and personalized content.
Beyond the awareness campaign’s reach, an annual integrated content strategy consolidates the company's value proposition across all its digital touchpoints: from social platforms to blog articles, newsletters based on automated marketing and targeted, high-performing campaigns aligned with key sales moments and the customer journey. This strengthens the short, medium, and long-term planning of actions with high strategic potential and their business impact.
124%
revenue
133%
transactions
137%
sessions
3%
conversion rate
177%
new users/customers
3.8M
impressions
65
times more engagement
7.6%
engagement rate on Facebook
4.1%
engagement rate on Instagram
Its mission is simple: provide the highest quality product at an affordable price with the best possible service. iGO stands as one of the leading sellers of electric bikes in Canada.
