Drawing inspiration from this new identity, which includes a monogram-style logo, we paid particular attention to thoughtfully using architectural-inspired negative spaces in the brand's UI design.
This approach immerses users in the LemayMichaud universe, inviting exploration of the firm's distinctive projects, a closer examination of its nearly 45-year history, and visualization of the camaraderie of its multidisciplinary team.
Sleek, modern and elegant transitions, along with subtle animations in the site’s minimalist graphic language, were added to enhance the overall storytelling experience and create impactful visual moments within an intimate and immersive context.
The UX design aims to streamline the user journey within an inspiring framework focused on discovering LemayMichaud's expertise and flagship projects, attracting top clients and industry talents and facilitating quick contact with the firm.
The website development is based on Craft CMS technology, a powerful digital tool that provides access to a flexible, structured, and intuitive content manager for LemayMichaud's internal team. This maximizes SEO for the site and offers numerous scalable possibilities for the future.
