The brand owes its success to the quality of its customer service, the excellence of each of its franchisees, and the exceptional quality of the products it offers. Increasing engagement, generating conversion, and fostering customer loyalty are the objectives that the agency has successfully achieved around various concepts.
The actions implemented have been diverse, as we have accompanied Mia Pasta in all its needs: branding, visual identity, advertising, photoshoot direction, video production, digital strategy, social media management, and implementation of contests and promotions.
We let our creativity shine to design humorous videos, produced and written in-house, to be broadcasted on the Facebook page. The big idea: Psychopasta. The lead character, Dr. Sauss, will accompany Mia Pasta's various communication materials online. Wacky, extravagant, and cheeky, this pseudo-mascot is the result of a well-thought-out content strategy to elevate the brand.
