We were thrilled to have been mandated by the Museum to promote its permanent collection and further broaden the MMFA experience. Developing a campaign from such an inspiring playground was a true creative endeavour. We came up with a visual concept that was both eye-catching and versatile, and which was the basis for several other campaigns.
Membership is the backbone of any museum's good health. The concept of L’amour des beaux-arts (The Love of Fine Arts) lent itself perfectly to the acquisition campaign that preceded the holiday season, by proposing an original gift idea. In a clean and unpretentious style, a sense of belonging and accessibility was put forward with the catchphrase "Welcome home".
There's so much to love at the Museum, and everyone can find a style to connect with. 'The love of fine arts' is a concept that suggests art is accessible to all; that there's inevitably a piece that will resonate with us within its vast collection. It's an idea we could easily ride on, one that would indeed gain momentum in the near future.
