Drawing from the agency’s expertise in the food industry and creative production, the partnership with Nespresso involves designing pan-Canadian campaigns combining creative direction, original content creation, custom photo and video production, as well as all complementary digital deployment.
This coffee giant’s brand universe is complex, requiring a thorough understanding of the opportunities and boundaries surrounding its expression. With its understated and refined experience, Nespresso demonstrates a commitment to meticulous attention to detail—a philosophy that is reflected in the approach to all projects led by the agency.
Both a technical and visual challenge, Nespresso Live Sessions are educational workshops where new coffees and gourmet recipes are promoted with experts - from renowned mixologists to well-known personalities in the industry. In addition to leading the artistic direction and creating high-quality visual content, we directed the video production and live-streaming of these events.
The recording was combined with a digital streaming interface, designed to provide a smooth yet solid real time listening experience. The team provided comprehensive support to Nespresso in choosing the optimal technical solution and the necessary training for managing the broadcast tools as well as moderating content.
As a B-Corp committed to sustainability, Nespresso makes a point of encouraging local communities, circularity and carbon neutrality. They tasked us with producing a series of short films featuring artists who upcycle their work, during the installation of their artwork in stores.
A landing page was specifically designed as part of this campaign, skillfully blending UX design, UI, and subtle animations to infuse a high-level immersive experience into the Nespresso universe, while still keeping the artists at the forefront of this initiative.
Several original content photoshoots were conducted, as part of campaigns or one-off initiatives, to assist the brand in highlighting new product launches such as the extensive Nespresso machine family, their variety of coffee collections and other specific offers.
Between elegance and creativity, each scene reveals its own atmosphere and personality. The final compositions were carefully designed and retouched, creating timeless images perfectly aligned with the Nespresso brand and its unique universe.
Committed to providing its customers with the utmost experience, Nespresso rolls out pan-Canadian initiatives that are exclusive to them. The idea behind these campaigns is to provide their members with enticing opportunities, such as access to new products, exclusive previews and irresistible prices.
Whether evoking a sense of exclusivity or energizing excitement, the visuals created for each campaign reflect the brand’s essence and its current offerings. The digital and UX strategy incorporates personalized communication sequences and access to campaign landing pages, all in a private members’ section where they can explore the unique offers available to them.
