RoleUX/UI Design, Development

SpecsThree.js, VueJS, GSAP, CraftCMS

Leading up to celebrating 15 years in the film industry, RodeoFX, an award winning visual effects production company, was searching for a creative agency to re-design their website following their complete rebrand. LEEROY Creative Agency was mandated to complete the final stepping stone to ultimately showcase their new brand: design and develop an animated and immersive website to better tell their story.

View the website


The most prominent goal of this project was to make RodeoFX's new brand come to life through the design and development of their new website. Within that website, it was essential for RodeoFX to be able to have complete control over their content and the ability to administer and add new pages. We strategically looked at their existing content, needs, and areas of improvement to find ways that this could be done effectively and efficiently within our content management system of choice: CraftCMS. Through the interactive design and a flexible CMS, we delivered a stunning website which reveals RodeoFX's impressive portfolio in innovative ways.


Another key facet of this mandate was to promote brand recognition and consideration, position RodeoFX as a creative partner for their targets, and generate leads. This was accomplished by balancing high quality video assets which act as a first glance into RodeoFX's talent and creativity, accompanied by fine-detailed animations and purposeful design thinking to show off the new branding in motion.

Big Ball

This website encapsulates the ability within our team to take goals and bring them into fruition. Our creative team brought RodeoFX's goals to life and we successfully found ways to showcase their vast portfolio both in design and development.

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