For over 50 years, Tour Chanteclerc has established itself as a key player in organized travel, offering carefully curated tours around the world and renowned expertise. The new website provides travel agents with a powerful tool to search for and promote a wide range of tours, while also inspiring and guiding potential clients toward the right partners to bring their travel plans to life. On the previous site, much of the essential information was only available through PDF brochures, making browsing unintuitive and hindering the user journey.
Tour Chanteclerc needed to modernize its approach in order to stand out, while staying true to its business model: sparking interest in its tours and directing clients to the right travel agents. The new site enables efficient tour comparison through a clear and engaging information structure, offering an optimal browsing experience across all platforms.
The complete overhaul of Tour Chanteclerc’s digital ecosystem is built around an intuitive and accessible experience — combining immersive design with a high-performance interface.
From the moment users arrive on the site, they are immersed in a sense of escape. A full-screen video immediately transports them into a world of adventure, designed to heighten emotion and capture their attention within seconds.
A destination carousel highlights the flagship tours and makes the offering easier to explore. Each product now has its own detailed page, enriched with travel stories and impactful visuals. The addition of destination maps and redesigned layouts helps users better understand the packages, while making the overall journey more engaging.
Aiming to elevate Tour Chanteclerc’s premium positioning, the new art direction relies on a combination of immersive full-screen photography and video to create a rich, sensory experience. The visual universe draws inspiration from editorial design codes, featuring an airy, elegant layout reminiscent of high-end travel magazines.
The integration of a primary serif typeface adds a timeless touch, while a modern secondary font ensures a harmonious visual balance. The color palette was also refreshed to reintroduce the iconic blue from the brand’s historic catalog—a shade that had been set aside in previous versions of the website.
The addition of distinctive graphic elements—such as an animated logo—brings energy to the brand identity and reinforces consistency across all digital touchpoints. The use of Polaroid-style photos adds an editorial and nostalgic touch, further sparking the desire to discover new destinations.
Finally, the redesigned product pages feature a clearer information structure that makes it easier to compare tours, reduces reliance on PDF brochures by offering print-ready pages when needed, and encourages quick contact with Tour Chanteclerc’s top partner agencies directly through the site.
The custom design system developed for Tour Chanteclerc features a library of reusable modules, making it easy to evolve the site and add new content in a simple and efficient way. It’s built to adapt to the brand’s future needs and support the integration of new features without requiring a full redesign. Built on Craft CMS, the site includes modern components that unlock a wide range of possibilities for the company, its internal teams, and future digital or organizational developments.
With this redesign, Tour Chanteclerc stands out in the world of luxury tours and travel operators. Featuring modern, scalable components, the new platform serves as a true tool for inspiration and discovery—one where every journey enhances both the travel search experience and the trusted expertise that has set Tour Chanteclerc apart for over 50 years.
With its bold visual storytelling, intuitive navigation, and powerful search engine, the platform delivers the best of both worlds: beauty and functionality. Modern and inspiring, Tour Chanteclerc’s new digital presence offers privileged access to a world of discovery—where the journey begins long before departure.
