This website, designed with an e-commerce approach, lets customers reserve their favourite frames online, make an appointment for a real-time eye exam and then allows the store’s staff to prepare the selected eyeglasses for the customer.
By using an innovative online strategy, we were able to build a user experience that was natural and effectual. With the input of a focus group, our market analysis made it possible to gather valuable comments so that we could analyze the needs of the consumers accurately. Our work also consisted of merging the brand’s two sites (VU and Vusunglass) into one, while maintaining a high level of SEO performance.
