VU Optometrist

Develop and create a new virtual try-on user experience that would boost drive-to-store when buying high-end frames online

We wanted to simplify customer conversion and attract new prospective buyers to the store

The state-of-the-art facial recognition system is at the heart of this remarkable system’s digital strategy. The minimalist design reinforces the user experience, which places the frame on the user’s face with webcam video so customers can see themselves at all angles. The frames are also integrated on the platform to give a 360° view.